Role Overview

The role will be reporting to VP Marketing. CRM in Pluang is a data-driven, experiment-ridden consumer marketing team with the main task of delivering personalized communication strategy across different channels: in-app, WhatsApp, email to drive multi-asset retention and upsell/cross-sell within diverse customer-segment pool

Responsibilities:

• Develop and execute CRM strategies and communications in for all strategic initiatives and or life cycles
• Work in partnership with Growth as well other key marketing stakeholders i.e. Product Marketing, Brand as well as Creative to deliver effective communications
• Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence – with further collaboration with Product & MarTech team
• Build and monitor testing scenarios tied back to customer success KPIs to regularly surface business analytics, timely and accurate insights to improve campaign responsiveness
• Be the gatekeeper of all CRM campaigns, monitor the campaign pipeline and optimize the communication frequency
• Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources, including our data warehouse and CRM tools
• Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns
• Actively manage all the levers like contact list size and health, target criteria selection, cohorts and segments to create relevant and engaging campaigns for customers/partners
• Constantly stay informed with best in class acquisition, retention and advocacy practices
• Quickly identify and troubleshoot any campaign performance issues, and drive successful resolutions. Approve, establish and enforce direct communication rules and restrictions
• Manage CRM platform and communication related budget
• Lead a team that is responsible for developing, implementing, executing regional CRM initiatives 

Requirements:

• Hands-on experience with an ESP/CRM or marketing automation platforms
• Managing and executing email programs for consumer products with a major Email Service Provider or CRM platform
• 7+ years of successful, diverse and progressive ecommerce/online marketing experience
• Minimum 5 years of direct CRM experience, mobile CRM preferred
• Experience managing a team, as well as an individual contributor
• Proven experience in setting up robust operations with clear visibility into throughput and SLA measurements
• Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment
• Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
• Experience with A/B and more complex communication testing required
• Experience in conceptualizing and implementing marketing plans
• Strong Excel and data modeling skills
• Ability to manage various projects at once in an ever-changing environment, balancing an intense attention to detail with swift execution, working well with and inspiring cross-functional teams
• Passion for continuous improvement. Creative and self-starter

Work Environment Details

• Attractive compensation package – competitive salary, flexible bonus scheme. We are always looking for ways to promote and inspire innovation. So, come build your dream with us.
• Individual career path – management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.
• Healthy work environment – company-sponsored medical program, food, and beverage program, open communication. Friendly policies to support Work-life balance, team building, and celebrations.